NBC Sports a convaincu la MLB de sacrifier ses revenus dans le cadre d’un nouvel accord en arguant que la portée, le pouvoir promotionnel et la capacité de former des stars sur une plate-forme de diffusion qui touche toujours plus de foyers que n’importe quel service de streaming
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Par tankyouout
15 Comments
Breaking: NBC teams up with MLB to touch more people in their own homes
how many games have been on broadcast tv and how many have just been stuck on peacock?
MLB fell for being paid in exposure. The jokes write themselves.
Lol they really pulled the « We’ll pay you in exposure » meme and it worked
hard agree. I live in Los Angeles and forget about attending a game at dodger stadium— I am priced out of watching them on TV. I can only ever witness the games happening for free on the radio. I was remembering the time I was a superfan of both the Atlanta Braves (last place) and the Chicago Cubs (nearly last place) because their games were perpetually on basic cable back when basic cable had hot wires and no content to air on those wires
Bullshit.
FWIW, since the deal is relatively short… it’s not that horrible of a pitch, especially once we enter the summer itself where MLB will be on the main network all the time.
Jokes about exposure aside, look at what happened with the WBC in Japan. Netflix made them the biggest cash offer, they took it, and it was a complete disaster. Glad to see the league doing some long-term thinking here instead of just chasing next quarter’s maximum profits.
This is exactly what I think they should have done. Use this year and next year to get in front of as many eyes as possible before the major media contracts are up after next season. Then cash in with interest at an all-time high.
For what it’s worth, I also think the MLB and MLBPA should agree to a 2 year extension of the current deal to renegotiate after the new TV deals are in place, and to ensure that a lockout won’t reduce revenue/interest in the game before the new deal. It makes both the league and players more money in the long run.
Meanwhile delegating Sunday Night Baseball to a streaming service during NBA playoffs and NFL season, which is half of the baseball year.
> »…was worth more to baseball in the long run than a bigger check from a partner that would put the games behind a paywall. »
To finish the title that got cut off.
I mean, they’re not wrong. I still have fond memories of random Yankee games on CBS and UPN and WB growing up, before I had cable/access to YES.
How many Braves fans became fans because they watched via the TBS Superstation because it was a channel they had? The World Series is on FOX. Some of the WBC was on Fox.
You can tell this is a sound strategy because the Dodgers took the exact opposite strategy, and that extra third of a billion dollars a year they received since 2013 didn’t lead to any better outcomes.
NBC selling the idea of « Exposure » while also putting a third of their prime window exclusive games on Peacock — including all of them during the final month of the season — is an interesting tactic.
Glad MLB took getting games to more fans over a few million dollars more. Showing games to the next generation will only help the sport